3.16. SMB Customer Accounts. Program Member will be in direct competition with the Direct Distribution Channel. An approved Deal Registration may be required for certain SMB Customer Accounts as outlined in these Rules of Engagement. The Program Member shall provide the following support services: (a) proactively provide reliable, current information, (b) accurately describe geographic coverage and roaming arrangements, (c) directly or indirectly Sell Equipment and, if applicable, warranty service, (d) assist in programming VZW Equipment and answer questions regarding VZW Equipment features and functions, (e) educate new and existing Authorized Accounts on Optional Services, (f) maintain reasonable business hours, (g) cooperate with VZW in resolving Subscriber complaints, and (h) provide such other services and support as VZW may reasonably request, from time to time.